Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not enable a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

About Diamond Clarity
Many people mistakenly think that diamond clarity refers to h...
about-diamond-clarity.php

About Diamond Weights
However, in the far east, where Carob trees do not grow, rice was used to measure the weight of a diamond. If ...
about-diamond-weights.php

Are Diamonds Rare
For every 1 million diamonds that are mined, only one will be found that is a quality one caret diamond. In order...
are-diamonds-rare.php

Bonded Diamonds
First, bonded diamonds have a purchase back policy for the life of the diamond. No matter how long you have had the...
bonded-diamonds.php

Buying Diamonds Online
First, consider your reasons for wanting to purchase the diamond online, as opposed to making a purchase ...
buying-diamonds-online.php

Choosing Cut Of Diamond
The most popular cuts are heart, marquise, oval, pear, princess, round, trillion, & emerald cuts. The shape has an i...
choosing-cut-of-diamond.php

Colored Diamonds
Treatments like irradiation make it possible for more peop...
colored-diamonds.php

Diamond Certificates
With a diamond certificate, you can verify the color, cut, carat, w...
diamond-certificates.php

Diamond Engagement Rings
First, determine how much ring you can afford. Most people use the ‘...
diamond-engagement-rings.php

Diamond Grading
On the color grading scale, D, E, and F mean that the diamond has no color. G, H, and I means that it has very littl...
diamond-grading.php

Diamond Scams
A common scam that most jewelry stores participate in is the Carat Total Weight scam. The tag on the piece of jewelr...
diamond-scams.php

Famous Diamonds
The Dresden Green stands out among the natural colored diamonds. It is the largest...
famous-diamonds.php

Links Page
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Links-Page.php

How Are Diamonds Cut
Diamonds are cut with saws, into round shapes. From ...
how-are-diamonds-cut.php

How Diamonds Are Mined
When pipe mining is used, the diamonds are extracted from the earth through volcanic pipes. These...
how-diamonds-are-mined.php

How Diamonds Are Priced
Diamond prices are determined first by adding the cost of the rough diamond, t...
how-diamonds-are-priced.php

How To Care For Your Diamond
First, you should take your diamond jewelry to a jeweler once a year...
how-to-care-for-your-diamond.php

How To Clean Your Diamond
Want to keep that Brilliance and Shine? Diamonds require cleaning so that maximum...
how-to-clean-your-diamond.php

How To Sell A Diamond
First, have the diamond appraised. In fact, have it app...
how-to-sell-a-diamond.php

How To Spot A Fake Diamond
First, only deal with reputable jewelers, and when you find a reputable jeweler, stick ...
how-to-spot-a-fake-diamond.php

Insuring Your Diamond
The first type of insurance policies for ...
insuring-your-diamond.php

Synthetic Diamonds
Although the technology for synthetic diam...
synthetic-diamonds.php

What Are Dirty Diamonds
Diamonds become dirty. When you wash your hand...
what-are-dirty-diamonds.php

Where Diamonds Are Mined
Diavik is also owned by Rio Tinto, located in Canada i...
where-diamonds-are-mined.php

Blood Diamonds Conflict Diamonds
Blood diamonds, sometimes also referred to...
blood-diamonds-conflict-diamonds.php

DiamondPartners
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DiamondPartners.php